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Discover the 5 best places to sell your Amazon FBA business in 2024, plus answers to the most frequently asked questions.
Are you considering selling your Amazon FBA business?
Now might be the perfect time to capitalize on your hard work and success. Whether you're looking to cash out, pivot to a new venture, or simply ready for a change, finding the right platform to sell your FBA business is a crucial first step.
This article highlights the 5 best places to sell your Amazon FBA business in 2024. We’ll explore the basic details you need to know about each marketplace, followed by some frequently asked questions to help you make the right choice.
Best for: $100,000 - $10 million businesses
Buyer pool: 350,000 buyers & sellers
Fees: 15-2.5% blended commission structure
Listings sold: 2,300+
Founded: 2011
Empire Flippers is the place to sell an Amazon FBA business. They offer a curated marketplace with an active buying community holding over $11 billion in liquidity and over $500 million in closed deals. While they list multiple business models, Amazon FBA businesses comprise a significant portion of their total sales volume, so they’re very experienced at successfully selling them.
Best for: $500,000 - $20 million businesses
Buyer pool: Not disclosed
Fees: 15-3% tiered commission structure
Listings sold: 600+
Founded: 2007
Quiet Light specializes in larger e-commerce businesses, including Amazon FBA. Their team of experienced advisors provides personalized guidance throughout the sale process. While they sell smaller FBA businesses for under $500,000, they're known for larger, more complex listings. Quiet Light has built a solid reputation over the years and is considered a reputable option for selling Amazon FBA businesses.
Best for: $1 million - $100+ million businesses
Buyer pool: 1.3 million buyer network
Fees: Not disclosed
Listings sold: 2,300+
Founded: 1998
Website Closers caters to larger Amazon FBA businesses. While they sell small FBA businesses, they are a great choice for selling larger established e-commerce companies that sell through Amazon FBA. Website Closer’s extensive network of buyers and high close rate make them a strong choice for established sellers. They offer comprehensive support, including valuation, marketing, and negotiation services.
Best for: $1,000 - $5 million businesses
Buyer pool: 3 million+ users
Fees: 10-3% tiered commission structure
Listings sold: 450,000
Founded: 2009
Flippa is a popular marketplace for various online businesses, including some FBA businesses. While Flippa has a reputation for low-quality listings and less serious buyers, there are definitely serious buyers looking to make major acquisitions on the platform. It's worth considering as an option, especially for the access to millions of potential buyers. However, for larger sales, it might be beneficial to go with a smaller, specialized broker.
Best for: $100,000 - $5 million businesses
Buyer pool: 3,000+ qualified buyers
Fees: 4% advisory fee
Listings sold: Not disclosed
Founded: 2020
Boopos offers a unique approach, providing financing to buyers of Amazon FBA businesses. Although Boopos has a smaller buyer pool than other marketplaces, there are compelling reasons to sell through them, including a low fee structure, white-glove service, and strategic outreach to acquirers. This makes Boopos an interesting option for sellers seeking quick exits.
Yes, you can sell your Amazon FBA business. While directly transferring an Amazon seller account is against Amazon's terms of service, there's a common workaround: sell the legal entity (e.g., LLC) that owns the account. This method is allowed by Amazon and preferred for most sales. The process involves transferring the business entity, assets, and inventory and updating account details with Amazon. Still, following Amazon's guidelines and possibly seeking legal advice is crucial.
Your Amazon FBA business value typically ranges from 2.5 to 4 times your annual net profit. Factors like growth trends, product diversity, and brand strength influence this multiple. For a quick estimate, calculate your average monthly net profit over the past 12 months and multiply it by 30-48. However, for a more accurate valuation, consider reading our guide on how to value an Amazon FBA business.
To sell your FBA business, you must gather key documents like financial statements (profit and loss, balance sheet), detailed sales reports, inventory lists, supplier agreements, and trademark registrations, if applicable. Also, prepare analytics data, customer reviews, and a summary of your unique selling points. Having these documents organized and ready will streamline the sale process and instill buyer confidence.
Choosing where to sell your Amazon FBA business depends on several factors. Consider your business size, desired sale price, and personal expertise. Larger marketplaces like Flippa offer wide exposure but might bring less serious buyers. Specialized brokers like Empire Flippers provide personalized service and negotiation expertise. For very large businesses, a broker like Website Brokers might be best. Evaluate each option's fees, buyer pool, and support services. It’s okay to have a chat with several.
The selling process for an Amazon FBA business usually takes 2-3 months from listing to closing the deal. However, this timeline can vary depending on factors such as your business's complexity, the selling platform you choose, and how quickly you can provide necessary information to potential buyers. Being well-prepared and responsive can help expedite the process. There’s no specific timeline; don’t rush.
Potential buyers are typically interested in detailed financial records, including profit and loss statements, sales trends, and cash flow reports. They'll also want information on your product portfolio, supplier relationships, customer demographics, and any intellectual property. Be prepared to provide data on your marketing strategies, operational processes, and growth opportunities.
To maintain confidentiality, use a Non-Disclosure Agreement (NDA) with potential buyers before sharing sensitive information. Consider using a broker to handle initial inquiries and screen potential buyers. When listing your business, use general descriptions without revealing specific product names or brands. Limit the number of people who know about the sale to reduce the risk of information leaks that could affect your business operations or relationships with suppliers and customers.
To sell your Amazon FBA business quickly, ensure your financials are up-to-date and operations well-documented. Optimize product listings and inventory management to increase attractiveness. Set a competitive price and list on reputable marketplaces or work with a specialized broker. Be responsive to potential buyers and flexible with terms. A well-prepared, attractively priced business with clear documentation can significantly speed up the selling process. Listing with a marketplace/brokerage is the best way to expedite the process.
Typically, you'll transfer ownership of your Amazon seller account to the buyer. This process involves working with Amazon to change the account details. Some buyers may prefer to migrate the business to their existing account. Discuss this with potential buyers early in the process and ensure you follow Amazon's terms of service throughout the transfer. It's crucial to plan this transition carefully.
Selling your Amazon FBA business is no easy decision or process. But getting a huge lump of cash… can be well worth it! Just like selling a house, it helps to have a good broker. Remember to take your time, follow your gut, and act swiftly when a good offer comes.
There are many great marketplaces out there, more than I care to list in one article. But these five are the crème de la crème, in my opinion. It’s a good idea to reach out to several and have a chat with them before making a concrete decision, as they each generally require exclusivity.
Hope this article was helpful, and wishing you the best in selling your Amazon FBA business for a massive profit. 🤞
